Marketing

Overview

OETC works with all of our vendors to promote the high quality hardware and software that is available to our membership. However we have found that sometimes our vendor and manufacturing partners would like more exposure. To accommodate this need, OETC sells advertising on our website.

Below you will find an explanation of our different advertising options, pricing, and requirements. If you would like to participate in OETC advertising, please use the form to the right to submit your request.

OETC provides the requirements for promotion in our newsletter even though vendors are unable to purchase this option. OETC provides this information for reference for vendors who are asked to participate in our newsletter.

www.oetc.org Monthly Stats
  • 15,000 pageviews
  • 7,000 visits
  • 3,500 subscribers to our monthly newsletter

OETC Marketing Pack

OETC is eager to help vendors get their products and pricing in front of our members. To utilize the OETC logo and other information, vendors must follow some simple guidelines.

  • Vendors do not need prior approval to utilize the OETC marketing package
  • OETC logo is displayed proportionally and without degradation
  • Website address is displayed (www.oetc.org)
  • "Available through OETC" is written on the ad
  • Vendor contact information is displayed

Though we don’t require prior approval, vendors should submit a copy of the promotional materials to our marketing department. OETC often republishes marketing materials on our website, and OETC staff needs to be aware of special promotions to accurately respond to member inquiries.

 

Request Ad Space


Feature Ads—Two Styles To Choose From

Feature Ad One

Feature 1 is a full size graphic with no text (unless the text is in the image). The entire image can be clicked to go to OETC’s store or a web page with further information.

A full feature graphic provides high visual impact. OETC does not permit video, flash or other animation on our front page.

A sample of OETC Feature Ad style 2

A sample of OETC Feature Ad style 1

Feature Ad Two

The second feature ad style, Feature Ad 2, is comprised of 256 characters of text on the left and a smaller image (600px x 340px) on the right.

Additionally, there can be a “Read More” button which can go to a web page providing further information about the product, or a link to the product on OETC’s store.

The visual impact is lessened by having a smaller image, however the text on left improves search ranking, and accessibility. It can also be easier to come up with a smaller, high impact graphic, than the larger one required by the first style.

OETC Showcase

OETC Showcase Example
Showcase Details

The OETC showcase is a square ad that runs on the majority of our web pages and on our front page.

OETC can track how many clicks the ad receives, and report that information to you at the end of your advertising period.

Showcase At-A-Glance
  • Purchase in month blocks
  • OETC tracks the number of clicks
  • Only requires a simple 125px x 125px image
OETC Ad Image and Logistic Requirements
Ad Type Graphic Sizes Text Link Price & Duration
OETC Showcase 125px x 125px None Link to product in OETC store $300 a month
OETC Feature 1 960px x 340px None Link to product in OETC store $400 a month
OETC Feature 2 600px x 340px Short description, up to 255 characters Link to product in OETC store $400 a month
OETC Newsletter 1 140px x 115px Short description, up to 255 characters Link to product in OETC store Not available for purchase
OETC Newsletter 2 200px x 150px Short description, up to 255 characters Link to product in OETC store Not available for purchase